Ezoic Approval Requirements: Everything Publishers Need to Know

Ezoic's Open Door Policy

Ezoic made waves by removing their traffic minimum requirement, making them one of the most accessible ad networks for small publishers. However, "no minimum" doesn't mean "no standards." Understanding what Ezoic still requires will help you get approved and succeed on the platform. This guide covers everything from initial approval to optimizing your earnings on Ezoic's AI-driven platform.

Ezoic differentiates itself through technology rather than exclusivity. While premium networks like Mediavine and Raptive select the top publishers and serve them high-value demand, Ezoic uses machine learning to maximize revenue for publishers at any traffic level. Their thesis is that smart technology can make even small sites profitable for both the publisher and advertisers.

Current Requirements

While there's no traffic floor, Ezoic still requires original content, a valid SSL certificate, and compliance with Google's publisher policies. Your site must have at least 10-15 pages of quality content and a functional, user-friendly design. The content should be genuinely useful to readers — not thin affiliate pages or auto-generated content.

Ezoic uses AI to test different ad placements, sizes, and densities on your site. For their system to work effectively, you need at least a few hundred daily visitors so there's enough data for meaningful testing. Sites with under 100 daily visitors may be approved but won't see the AI optimization benefits that make Ezoic worthwhile.

Your site must also pass Google's ad quality checks, since Ezoic operates as a Google Certified Publishing Partner. This means meeting all AdSense content policies even though you're not applying to AdSense directly. Sites rejected by AdSense for policy violations will likely face the same issues with Ezoic.

Integration Options

Ezoic offers multiple integration methods, each with different trade-offs. The simplest is their WordPress plugin, which handles everything automatically — ad insertion, optimization, and even their site speed tools. For non-WordPress sites, you can use their Cloudflare integration or nameserver-based setup.

The nameserver integration routes all your site traffic through Ezoic's servers, which gives them maximum control over ad placement and testing. This approach works with any CMS but requires changing your domain's nameservers. Some publishers are uncomfortable with this level of control, but it typically produces the best revenue results.

Ezoic also offers a JavaScript-based integration that doesn't require nameserver changes. This is less invasive but gives Ezoic less control over the page, which can limit optimization potential. For publishers testing Ezoic before committing fully, this is a good starting point.

Ezoic's Tier System

Ezoic uses an access level system where higher traffic sites get access to better-paying advertisers. Starting publishers begin at the base level and can progress as their traffic grows. This means RPMs improve over time even without changing anything on your site.

The access levels are based on monthly sessions: Level 1 (under 10K), Level 2 (10K-50K), Level 3 (50K-250K), Level 4 (250K-1M), and VIP (1M+). Each level unlocks additional demand partners and premium advertiser access. The jump from Level 1 to Level 2 typically brings the most noticeable RPM improvement.

Ezoic's AI Testing

What makes Ezoic unique is their multivariate testing system. Instead of you choosing where to place ads, Ezoic's AI tests thousands of combinations of ad positions, sizes, and densities for each page on your site. It then serves the highest-performing layout to each visitor based on device type, traffic source, and user behavior patterns.

The AI needs a learning period of approximately 30-60 days to gather enough data for meaningful optimization. During this time, you may see RPM fluctuations as the system experiments. Resist the urge to intervene — let the AI run its tests. After the learning period, most publishers see a significant RPM uplift compared to their previous manual ad setup.

Pros and Cons

Pros: No traffic minimum, AI-powered optimization, free CDN (Ezoic Leap), built-in analytics, and a site speed accelerator. Ezoic genuinely helps small publishers start earning while improving their sites. Their Humix video platform also offers additional revenue opportunities.

Cons: RPMs at lower traffic levels can be modest — often $3-8 for sites with under 5K monthly sessions. The AI testing period can temporarily affect site speed and layout consistency. Some publishers find the dashboard complex initially, with a steep learning curve for advanced features. The nameserver integration also means Ezoic sits between your visitors and your hosting, which some publishers find concerning.

Getting Started

Before applying, make sure your site meets the baseline standards. Run a readiness scan to check for common issues like missing SSL, slow page speed, or content gaps. Fix these first, then apply with confidence. The approval process is typically fast — most sites are reviewed within 24-48 hours.

Once approved, start with Ezoic's recommended settings and give the AI at least 30 days before evaluating performance. Track your overall session revenue rather than page-level RPM, as the AI optimizes for total revenue across your site, sometimes sacrificing RPM on low-value pages to improve earnings on high-value ones.