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Track how your scores change over time
Ad network approval is a process that unfolds over weeks or months. A single scan gives you a snapshot, but score trends reveal the full story — whether your site is genuinely improving, plateauing, or regressing. This distinction matters because ad networks like Mediavine, Raptive, and Ezoic do not just look at your current score; they want to see a site on an upward trajectory. A publisher who climbs from 55 to 78 over six weeks sends a stronger signal than one who submits a single scan at 78 with no history of sustained improvement.
The trend chart plots every scan you have run for each domain, showing your score on the vertical axis and time on the horizontal axis. At a glance, you can tell whether your optimization work is paying off. A steady upward line means your improvements to content quality, page speed, policy compliance, and technical SEO are translating into better readiness scores. A flat line suggests your changes are not moving the needle, and you may need to shift your focus to a different scoring module.
Trends also surface problems you might miss in a single report. If your score suddenly drops after a site migration, theme update, or hosting change, the trend chart makes the regression immediately visible. Catching these regressions early is critical — ad networks can reject applications or even revoke existing approval if site quality falls below their minimum standards. By monitoring your trend line regularly, you can respond to dips before they cost you revenue or delay your approval timeline.
For each domain you have scanned, the trends page displays an interactive line chart showing your score over time. The chart includes a shaded area under the line to make the trend direction easy to read at a glance. Data points are marked with dots so you can see exactly when each scan was taken and what score it returned.
Below each chart, a data table lists every scan in reverse chronological order with the date, score, letter grade (color-coded from green for A to red for F), and the point change from the previous scan. Positive changes appear in green, negative changes in red. This table gives you the precise numbers behind the visual trend line.
If you have scanned multiple domains, each domain gets its own card with an independent trend chart and data table. This lets publishers who manage multiple sites track all of them from a single dashboard without switching between accounts or separate reports.
Score trends require a Pro or Premium plan. Free users can still view individual scan results and compare two scans side by side, but the historical trend visualization is a paid feature designed for publishers actively working toward network approval.
Run your first scan and note your starting score. This is your reference point. Most publishers starting out score between 40 and 60, well below the approval thresholds for premium networks.
Your scan report highlights which modules have the lowest scores. Fixing a missing privacy policy (policy compliance), reducing page load time below 3 seconds (performance), or publishing 5 more long-form articles (content quality) can each add 5 to 15 points to your overall score.
After each round of improvements, run a new scan. The trend chart should show a consistent upward slope. If it flattens or dips, review the detailed report to identify what regressed.
When your trend line has been consistently above the target network's minimum threshold for 2 to 3 consecutive scans, that is the right time to submit your application. Networks are more likely to approve sites that demonstrate sustained quality, not a one-time spike.