Monumetric Requirements: Traffic, Content & Application Guide

Where Monumetric Fits

Monumetric bridges the gap between entry-level networks like AdSense and premium networks like Mediavine. With a 10,000 monthly pageview minimum, they're accessible to growing publishers while still offering competitive RPMs. For publishers in the "too big for AdSense, too small for Mediavine" phase, Monumetric often represents the best available option.

Founded in 2012, Monumetric has grown into one of the largest independently owned ad management companies. They manage ad operations for over 1,500 publishers and pride themselves on transparency — they publish their revenue share rates, which is rare in the industry. Publishers keep 70% of ad revenue at the Propel level and up to 80% at higher tiers.

Traffic Requirements

You need at least 10,000 pageviews per month to qualify. Sites with under 80,000 monthly pageviews pay a one-time $99 setup fee, which is waived for larger sites. This fee covers the manual work of integrating ads on your site — setting up ad units, configuring header bidding, and optimizing initial placements.

Monumetric measures pageviews, not sessions, which is slightly more lenient than Mediavine's session-based threshold. They verify your traffic through Google Analytics access, so make sure GA is properly installed and tracking all pages. Traffic should be primarily organic and direct — sites with traffic predominantly from social media bursts may face additional scrutiny.

Unlike some networks that require specific geographic traffic distributions, Monumetric is more flexible. International traffic is accepted, though US and UK traffic will earn significantly higher RPMs due to advertiser demand. Publishers with strong non-English audiences may want to consider whether Monumetric's demand partners align with their traffic profile.

Content and Site Standards

Monumetric expects well-designed websites with original content. They manually review every application, looking at overall site quality, content depth, and user experience. Sites should have clean navigation, a professional appearance, and content that provides genuine value to readers.

They accept most niches but have restrictions on adult content, hate speech, and illegal activity — standard publisher policy requirements. Uniquely, Monumetric tends to be more accepting of diverse content verticals than premium networks. Tech blogs, personal finance sites, hobby sites, and niche interest blogs all have strong representation on the platform.

Your site should have at least 20-30 published articles or pages of substantial content. Each piece should be well-formatted with headings, images, and proper structure. Thin content pages with just a few paragraphs won't count toward your content depth evaluation.

Program Tiers

• Propel (10K-80K pageviews): Entry tier with $99 setup fee. 70% revenue share. Access to standard demand partners and header bidding. Dedicated support via email.
• Ascend (80K-500K pageviews): Mid tier with no setup fee. 75% revenue share. Additional demand partners and priority support. Quarterly performance reviews.
• Stratos (500K-10M pageviews): Premium tier with dedicated account manager. 80% revenue share. Premium demand access and custom solutions. Monthly strategy calls.
• Apollo (10M+ pageviews): Enterprise tier with custom solutions. Negotiable revenue share. Direct advertiser relationships and custom integrations. Dedicated engineering support.

The Application Process

Monumetric's application is straightforward. Submit your site URL, connect Google Analytics, and provide information about your content niche and publishing frequency. The review process typically takes 1-2 weeks, during which a team member manually evaluates your site.

If accepted at the Propel level, you'll be asked to pay the $99 setup fee before onboarding begins. Monumetric's team then handles the ad integration, placing ad units, configuring header bidding partners, and optimizing initial layouts. This process takes an additional 1-2 weeks.

If rejected, Monumetric typically provides specific feedback. Common rejection reasons include insufficient content, poor site speed, or design issues. Address the feedback and reapply after 30 days.

Is Monumetric Worth It?

For publishers in the 10K-50K pageview range, Monumetric typically pays 2-4x more than AdSense. The $99 setup fee pays for itself within the first month for most publishers. If you're between AdSense and Mediavine qualification, Monumetric is absolutely worth considering.

The key advantage is having a team manage your ad operations. Instead of guessing about ad placements and header bidding configurations, Monumetric's experienced team optimizes everything for you. This is particularly valuable for publishers who want to focus on content creation rather than ad technology.

Check your site readiness to ensure you meet all technical requirements before applying. Pay special attention to site speed and content quality — these are the most common areas where Monumetric applications fall short.